We’re excited to share with you an announcement that the Veritas NSW business has rebranded to Elements Recruitment. This change isn’t just about a new name; it’s a reflection of our evolution and commitment to staying at the forefront in a constantly shifting industry. We wanted our brand to align with who we are today while embracing the innovation that has become a core part of our journey.
A Journey of Growth and Transformation
When we launched Veritas Recruitment 15 years ago, our focus, approach, and identity were worlds apart from where they sit now. Over the years, we have honed our expertise, embraced technology & innovation, and actively embraced our industry’s transformation.
Our new name, brand, colours and logo represents this journey and align with the values that we uphold today. A modern, strategic, and deeply connected approach to the elements of recruitment, talent management, and career development.
Independence and Growth
We’re excited to take full ownership of our journey as a business centered by its geography in Western Sydney. Rebranding to Elements Recruitment allows us to build an identity which is uniquely ours and reflects the strength, agility and expertise we bring to the recruitment space.
Change enables us to take full control of our brand, messaging and strategic direction in a way which suits where and who we are. We have the freedom to innovate, automate and create new and bespoke solutions whilst maintaining the human eye which sets us apart.
What This Means for Our Clients and Partners
While our name and visual identity have changed in NSW our partnership with the Veritas Melbourne teams remains strong. Both Victorian offices will continue to operate under the Veritas Brand and our 3 offices will continue to operate with a national presence.
We will continue sharing expertise and resources, learning from each other and ensuring seamless collaboration and continuity for our candidates and clients.
From an operational standpoint, there will be no disruption, our ABN and ACN remain the same.
Why Elements?
It Reflects Our Values
Recruitment is more than just filling roles—it’s about bringing together the right elements to help careers, teams and businesses thrive. Our new name represents the critical role we play in shaping long-term success through strategic recruitment and selection.
Inspired by Nature and Growth
Much like the natural elements work in harmony to create balance, so do the key aspects of our work. Careers flourish through a mix of progress, endurance, evolution, and sustainability and these are values we integrate into every partnership.
It Represents the Stages of Careers and Recruitment
Every career and recruitment process consists of distinct elements—learning, growth, challenge, and success. In recruitment, these elements manifest through strategy, search, selection, and placement. Our role is to bring them together to create meaningful connections and drive change.
A Name That Evolves with You
Just as businesses and careers continue to evolve, Elements Recruitment represents our commitment to adaptability, innovation, and staying ahead in the ever-changing world of work.
Why a Circle?
A rebrand goes beyond a name, it’s a visual identity that represents our ethos. Our new logo, an unbroken loop, symbolises wholeness, unity, and balance, reflecting the continuous flow of change in careers and business. This shape, paired with our rich green colour palette, is inspired by nature—a nod to our personal passion for the mountains, oceans and outdoors and the elements that fuel our mindset and approach to work.
A circle also represents completion and harmony, much like the recruitment process, where every step - skills, culture, aspirations, and strategy needs to align seamlessly for long-term success. A circle is fluid and infinite, mirroring the ever-evolving nature of businesses, careers, and professional growth. It symbolises the connections we create and the ongoing support provided to clients, candidates and each other during our journeys.
We continue to remain dedicated to creating lasting connections, delivering innovative solutions, and providing unwavering support to both clients and candidates as they navigate their careers.
We’re excited for this new chapter and look forward to continuing our journey with you and being able to nurture every element of your career, team, business and growth.
