Success isn't an accident
Urszula Lusk • March 27, 2025

I had dinner with a client last week. She is the CFO of a manufacturing firm in Western Sydney that has a strong global presence. We had a great conversation about striving, that constant feeling of never being enough, how the behaviour of others impacts us, and the challenges of being a female leader in today’s world.

The very next day, as if the universe was listening in, an article Why do people get jealous when you shine landed in my inbox touching on these themes. I shared this article with her and here are our combined takeaways.


  • Success can feel like a double-edged sword. While it’s rewarding, it often comes with unexpected resistance—sometimes from people you thought would cheer you on.
  • “Women have a hard time being unapologetic because they have to unlearn humility”.

       Comment from client - "OMG I often cite humility as one of my best qualities and the quality I most admire in others! It’s so true,

its ingrained in me – don’t stand out, don’t draw attention to yourself, don’t boast etc etc”


  • “If you’re worried people think you are getting too big for your boots, it’s because a little voice inside is telling you they’re right” (nasty, nasty voice!)
  • “When you’re at peace with yourself and your actions you are less vulnerable to self-doubt and less of a praise hungry egomaniac”
  • “We live in a society that tells us we exist to serve others, and anything else demands an apology”


My Mum comes from a traditional village Polish background where women have historically taken on the role of catering to men (like a lot of cultures - not just the Poles) and she certainly doesn’t make it easy to challenge this notion. She often reinforces it—quite vocally, I might add! I try to look inward (with gritted teeth sometimes!!) and remind myself that she’s simply a product of her upbringing. At 76 years, I know I won’t change her perspective, so instead, I choose to focus on the many traits that I admire in her


  • “other people’s criticism, judgement or negativity can only affect you if part of you believes it’s true, when you believe in yourself and your work, other people’s reactions fall into the background”


Solution - Focus on 2 things: Easy right!!!


  • Your peace: Work on believing in yourself. Criticism only stings when it echoes your self-doubt.
  • Your contribution: Shift your focus outward—what difference are you making? How can you serve? When you focus on impact, the noise fades.


As women, we’ve been conditioned to apologise for ambition, justify our success, and explain our brilliance. Let’s try and quiet that nasty inner voice and stop. You don’t owe anyone an explanation or apology for wanting, striving, or achieving. Your success is not an accident—you’ve earned it.

To anyone (not just women) navigating jealousy or negativity on your rise: keep shining. You’re filtering out the noise and attracting the right people to your corner. Let them deal with their stuff while you focus on yours.

Thanks Alicia McKay - Love your emails.


The article ends with a powerful mantra by Issa Rae that I think more of us need to hear:

“You deserve this. Bye.”

Elements Recruitment team casually talking with each other.
By Urszula Lusk March 13, 2025
We’re excited to share with you an announcement that the Veritas NSW business has rebranded to Elements Recruitment. This change isn’t just about a new name; it’s a reflection of our evolution and commitment to staying at the forefront in a constantly shifting industry. We wanted our brand to align with who we are today while embracing the innovation that has become a core part of our journey. A Journey of Growth and Transformation When we launched Veritas Recruitment 15 years ago, our focus, approach, and identity were worlds apart from where they sit now. Over the years, we have honed our expertise, embraced technology & innovation, and actively embraced our industry’s transformation. Our new name, brand, colours and logo represents this journey and align with the values that we uphold today. A modern, strategic, and deeply connected approach to the elements of recruitment, talent management, and career development. Independence and Growth We’re excited to take full ownership of our journey as a business centered by its geography in Western Sydney. Rebranding to Elements Recruitment allows us to build an identity which is uniquely ours and reflects the strength, agility and expertise we bring to the recruitment space. Change enables us to take full control of our brand, messaging and strategic direction in a way which suits where and who we are. We have the freedom to innovate, automate and create new and bespoke solutions whilst maintaining the human eye which sets us apart. What This Means for Our Clients and Partners While our name and visual identity have changed in NSW our partnership with the Veritas Melbourne teams remains strong. Both Victorian offices will continue to operate under the Veritas Brand and our 3 offices will continue to operate with a national presence. We will continue sharing expertise and resources, learning from each other and ensuring seamless collaboration and continuity for our candidates and clients. From an operational standpoint, there will be no disruption, our ABN and ACN remain the same. Why Elements? It Reflects Our Values Recruitment is more than just filling roles—it’s about bringing together the right elements to help careers, teams and businesses thrive. Our new name represents the critical role we play in shaping long-term success through strategic recruitment and selection. Inspired by Nature and Growth Much like the natural elements work in harmony to create balance, so do the key aspects of our work. Careers flourish through a mix of progress, endurance, evolution, and sustainability and these are values we integrate into every partnership. It Represents the Stages of Careers and Recruitment Every career and recruitment process consists of distinct elements—learning, growth, challenge, and success. In recruitment, these elements manifest through strategy, search, selection, and placement. Our role is to bring them together to create meaningful connections and drive change. A Name That Evolves with You Just as businesses and careers continue to evolve, Elements Recruitment represents our commitment to adaptability, innovation, and staying ahead in the ever-changing world of work. Why a Circle? A rebrand goes beyond a name, it’s a visual identity that represents our ethos. Our new logo, an unbroken loop, symbolises wholeness, unity, and balance, reflecting the continuous flow of change in careers and business. This shape, paired with our rich green colour palette, is inspired by nature—a nod to our personal passion for the mountains, oceans and outdoors and the elements that fuel our mindset and approach to work. A circle also represents completion and harmony, much like the recruitment process, where every step - skills, culture, aspirations, and strategy needs to align seamlessly for long-term success. A circle is fluid and infinite, mirroring the ever-evolving nature of businesses, careers, and professional growth. It symbolises the connections we create and the ongoing support provided to clients, candidates and each other during our journeys. We continue to remain dedicated to creating lasting connections, delivering innovative solutions, and providing unwavering support to both clients and candidates as they navigate their careers. We’re excited for this new chapter and look forward to continuing our journey with you and being able to nurture every element of your career, team, business and growth.
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