The art of building professional relationships
June 1, 2024

The art of building professional relationships

Building professional relationships through connection and collaboration

Building professional relationships can lead to a thriving career, enriched personal interactions, and a supportive community. As one of our founding Directors Urszula Lusk whose career spans over 25 years in recruitment aptly states, “Everything depends on your connection to people. More than ever, the importance of connection and community is needed.” 

The art of connection, relationships, and community

At the core of professional success lies the ability to connect with others. This connection goes beyond networking or exchanging business cards or email signatures.. It involves genuine interactions and forming meaningful relationships that have the ability to extend beyond the office walls. Building these connections requires the ability to be empathetic, understanding and inclusive of different ways of thinking and working.

Becoming more empathetic

Empathy is a cornerstone of effective communication. To truly connect with others, it's essential to listen actively, understand their perspectives, and respond with kindness and consideration. Empathy allows us to build trust and rapport, which are crucial for any professional relationship.

When we approach conversations with empathy, we create an environment where others feel valued and understood. This can lead to more open and honest communication, fostering stronger connections. In the workplace, empathetic communication can enhance teamwork, improve conflict resolution, and boost overall morale.

Building relationships is about quality over quantity

While it's easy to get caught up in the numbers game of networking when you are building your professional career, it's far more beneficial to focus on the quality of relationships rather than the quantity. A few deep, meaningful connections can have a more significant impact on your professional life than a vast network of superficial contacts.

To build strong relationships, invest time and effort in getting to know the people you interact with. Show genuine interest in their lives, both professionally and personally. This can involve remembering important details about their interests, milestones, and challenges, and following up on previous conversations. By demonstrating that you value and care about the person beyond their role in your professional sphere, you lay the groundwork for a lasting and mutually beneficial relationship.

A group of people are standing next to each other in an office.
The power of community

A sense of community is vital for personal and professional growth. Being part of a supportive network can provide encouragement, inspiration, and valuable resources. Communities can take many forms, from industry-specific groups to broader professional organisations.


Participating in these communities allows you to learn from others, share your knowledge, and collaborate on common goals. It can also provide a sense of belonging and reduce the feeling of isolation that can sometimes accompany a WFH culture in our professional life. Whether through formal organisations, social media groups, or informal meetups, being an active member of a community can significantly enhance your professional journey.

Collaborating with other professionals

Collaboration is a powerful tool in building professional relationships. When individuals come together to work towards a common goal, they can leverage each other's strengths, share knowledge, and foster innovation. Collaboration not only enhances the quality of work but also builds a sense of camaraderie and mutual respect.


Successful collaboration requires clear communication, a willingness to share credit, and the ability to work through differences constructively. By fostering a collaborative environment, you create opportunities for deeper connections and more meaningful professional relationships.

Effective communication strategies

To build and maintain professional relationships, effective communication is essential. Here are some strategies to enhance your communication skills:


  1. Active listening: Pay close attention to what others are saying, and show that you are engaged through non-verbal cues like nodding and maintaining eye contact. Reflect on their words before responding to ensure you fully understand their message. Remember the “two ears, one mouth” adage.
  2. Clarity and conciseness: Be clear and to the point in your communication. Avoid jargon and overly complex language, which can create confusion.
  3. Open-ended questions: Encourage deeper conversations by asking open-ended questions that invite detailed responses. This shows your interest in the other person's thoughts and experiences.
  4. Positive body language: Non-verbal communication is just as important as verbal. Ensure your body language conveys openness and approachability.
  5. Follow up: After an initial meeting or conversation, follow up with a message or call to express your appreciation and reinforce the connection. This small gesture can make a significant difference in solidifying the relationship.
A group of people are sitting around a table with laptops.
Embracing connection in your professional life

Building professional relationships is an art that requires a combination of empathy, effective communication, and a focus on quality interactions. By mastering these skills, you can create a network of meaningful connections that support and enrich your professional and personal life.


As Urszula Lusk reminds us, the importance of connection and community is more crucial than ever. Embrace the art of connection, nurture your relationships, and be an active participant in your professional community. In doing so, you'll find that your career and personal fulfilment will flourish in ways you never imagined.

By Urszula Lusk March 27, 2025
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Elements Recruitment team casually talking with each other.
By Urszula Lusk March 13, 2025
We’re excited to share with you an announcement that the Veritas NSW business has rebranded to Elements Recruitment. This change isn’t just about a new name; it’s a reflection of our evolution and commitment to staying at the forefront in a constantly shifting industry. We wanted our brand to align with who we are today while embracing the innovation that has become a core part of our journey. A Journey of Growth and Transformation When we launched Veritas Recruitment 15 years ago, our focus, approach, and identity were worlds apart from where they sit now. Over the years, we have honed our expertise, embraced technology & innovation, and actively embraced our industry’s transformation. Our new name, brand, colours and logo represents this journey and align with the values that we uphold today. A modern, strategic, and deeply connected approach to the elements of recruitment, talent management, and career development. Independence and Growth We’re excited to take full ownership of our journey as a business centered by its geography in Western Sydney. Rebranding to Elements Recruitment allows us to build an identity which is uniquely ours and reflects the strength, agility and expertise we bring to the recruitment space. Change enables us to take full control of our brand, messaging and strategic direction in a way which suits where and who we are. We have the freedom to innovate, automate and create new and bespoke solutions whilst maintaining the human eye which sets us apart. What This Means for Our Clients and Partners While our name and visual identity have changed in NSW our partnership with the Veritas Melbourne teams remains strong. Both Victorian offices will continue to operate under the Veritas Brand and our 3 offices will continue to operate with a national presence. We will continue sharing expertise and resources, learning from each other and ensuring seamless collaboration and continuity for our candidates and clients. From an operational standpoint, there will be no disruption, our ABN and ACN remain the same. Why Elements? It Reflects Our Values Recruitment is more than just filling roles—it’s about bringing together the right elements to help careers, teams and businesses thrive. Our new name represents the critical role we play in shaping long-term success through strategic recruitment and selection. Inspired by Nature and Growth Much like the natural elements work in harmony to create balance, so do the key aspects of our work. Careers flourish through a mix of progress, endurance, evolution, and sustainability and these are values we integrate into every partnership. It Represents the Stages of Careers and Recruitment Every career and recruitment process consists of distinct elements—learning, growth, challenge, and success. In recruitment, these elements manifest through strategy, search, selection, and placement. Our role is to bring them together to create meaningful connections and drive change. A Name That Evolves with You Just as businesses and careers continue to evolve, Elements Recruitment represents our commitment to adaptability, innovation, and staying ahead in the ever-changing world of work. Why a Circle? A rebrand goes beyond a name, it’s a visual identity that represents our ethos. Our new logo, an unbroken loop, symbolises wholeness, unity, and balance, reflecting the continuous flow of change in careers and business. This shape, paired with our rich green colour palette, is inspired by nature—a nod to our personal passion for the mountains, oceans and outdoors and the elements that fuel our mindset and approach to work. A circle also represents completion and harmony, much like the recruitment process, where every step - skills, culture, aspirations, and strategy needs to align seamlessly for long-term success. A circle is fluid and infinite, mirroring the ever-evolving nature of businesses, careers, and professional growth. It symbolises the connections we create and the ongoing support provided to clients, candidates and each other during our journeys. We continue to remain dedicated to creating lasting connections, delivering innovative solutions, and providing unwavering support to both clients and candidates as they navigate their careers. We’re excited for this new chapter and look forward to continuing our journey with you and being able to nurture every element of your career, team, business and growth.
A man is pressing a button on a virtual screen.
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